Last year I coined the term 'Awesome Authentics' ... people who are incredibly real, genuine and engaging, giving of themselves and their brilliance in new, ingenious ways. I believe these people are a new trend in what the old paradigm calls marketing, yet none of them follow the normal rules of engagement that marketing gurus say we must in order to succeed. Awesome authentics are uniquely their very own brand. They're countonable for invention, innovation, excitement, contribution and genius, all while being the nicest, realest people you could possibly imagine.
In the music industry, there's Ed Sheeran and Alicia Keys, two brilliant examples of awesome authentics breaking the mold of how one is supposed to be a celebrity.
In the book industry, there's Elizabeth Gilbert and J K Rowling who are wonderfully real and giving while being hugely successful.
And here in Facebook land, I've been following some wonderful awesome authentics over the last year ....
In the music industry, there's Ed Sheeran and Alicia Keys, two brilliant examples of awesome authentics breaking the mold of how one is supposed to be a celebrity.
In the book industry, there's Elizabeth Gilbert and J K Rowling who are wonderfully real and giving while being hugely successful.
And here in Facebook land, I've been following some wonderful awesome authentics over the last year ....
Francesca Cassini, founder of the Silver Tent for wild, wise, wonderful women over 50 to stun the world with their contributions. | Sierra Goodman, host of Divine Dolphin tours out of Costa Rica. Dolphin & whale researcher / ambassador, rainforest & ocean inhabitant. | Tracey Verdugo, artist & author of Paint Mojo, host for a global community of artists unleashing their creative genius together. |
These women are VISIONARIES, holding wonderful visions for the world and bringing others into community to make those visions come alive in the world.
They express the TRUTH ABOUT THEMSELVES, vulnerably willing to share the good and the bad in their lives to help inspire others to be bolder and wiser in their own lives.
They CARE deeply and obviously about this world and all of Life upon it, weaving that caring into the authentic expression of their businesses through the actualisation of their visions.
They ENGAGE witih people, sharing their time and their genius without fail.
In my estimation, none of them is working in what I would call the Success Paradigm, where a driving desire for money and fame dictate sales & marketing approaches that are fast getting tired and old. These women do what they do from the sheer love of it and from a huge calling to make a difference in the world. I'm proud to share this world with them and to offer them to you as role models for a new way to be a difference making entrepreneur following your dreams and callings.
Here's to ever growing communities of wonderful people up to great things, authentically expressing themselves for the inspiration of us all ... awesome authentics all!
They express the TRUTH ABOUT THEMSELVES, vulnerably willing to share the good and the bad in their lives to help inspire others to be bolder and wiser in their own lives.
They CARE deeply and obviously about this world and all of Life upon it, weaving that caring into the authentic expression of their businesses through the actualisation of their visions.
They ENGAGE witih people, sharing their time and their genius without fail.
In my estimation, none of them is working in what I would call the Success Paradigm, where a driving desire for money and fame dictate sales & marketing approaches that are fast getting tired and old. These women do what they do from the sheer love of it and from a huge calling to make a difference in the world. I'm proud to share this world with them and to offer them to you as role models for a new way to be a difference making entrepreneur following your dreams and callings.
Here's to ever growing communities of wonderful people up to great things, authentically expressing themselves for the inspiration of us all ... awesome authentics all!